Whether it’s light+building, Hannover Messe or SPS IPC Drives, almost every month HELUKABEL is present at the industry’s leading trade fairs. But a lot of preparation needs to be done before visitors can be received at the exhibition stand. As the interface between HELUKABEL departments and the exhibition stand builder, Maurizio Giordano has his hands full: from choosing a suitable place, planning the stand with the exhibition contractor, discussing the key themes with the departments, to inspecting the stand when it’s ﬁnished. Maurizio Giordano designs the wall panels and sample boards alongside graphic designers, and makes sure that both the exhibits and marketing material arrive at the stand on time. He also advises and supports the international subsidiaries with their trade fair preparations. An annual highlight for him is the SPS IPC Drives in Parma. Italian by birth, this event gives him an opportunity to speak his mother tongue.